Nike (down 27% year for the year) refuse to comment after global backlash over 'sexist' Olympics uniforms
Posted: Apr 15, 2024
- Nike faced backlash from athletes for their USA Women's Olympic Track and Field uniforms, with allegations of sexism and skimpy design. - The uniforms featured high cuts that were criticized for being revealing and uncomfortable, leading to comparisons to "complicated intimate grooming." - Athletes like Queen Harrison Claye and Abigail Irozuru criticized the design, with some suggesting that female athletes were not consulted in the process. - Nike's Chief Innovation Officer stated that the uniforms shown were just one of several options available for athletes. - The conversation around uniforms for women's athletes has been ongoing, with examples like the Norwegian women's beach handball team rebelling against bikini bottoms and Germany's gymnastics team wearing unitards instead of leotards.
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