Meta Platforms gets billions from China without headaches many U.S. companies face there

- Meta Platforms (META) has seen an increase in revenue from China-based advertisers, particularly from companies like Temu and Shein - Chinese ecommerce advertisers are turning to Meta and other platforms to reach international markets due to tapped out local demand - Meta's revenue from China totaled $13.69 billion in 2023, up 85% year over year - The Chinese advertisers' spending on Meta's platforms is expected to continue in 2024, supporting Meta's sales and earnings growth - The influx in spending from Chinese ecommerce advertisers has been beneficial for Meta, although it poses competition concerns for smaller American advertisers regarding ad performance and cost.