ByteDance doubles down on TikTok Shop, despite threat of a US ban
Posted: Jun 26, 2024
- TikTok Shop has seen a 13% jump in orders from April to May, despite the threat of a US ban on TikTok - ByteDance, the parent company of TikTok, is heavily investing in TikTok Shop's growth - TikTok Shop has gained momentum and is estimated to reach $17.5 billion in sales in the US - TikTok Shop is competing with Amazon and starting to eat into its business - Employees at TikTok Shop include former Amazon veterans - If TikTok gets banned in the US, Chinese e-commerce companies like Temu and Shein could benefit as users might switch to them instead of Walmart or Amazon
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